A buyer persona is a photography of your ideal potential client, that has all the characteristics of your most loyal customers into one. Buyer Personas are an important part of your market strategy and are situated throughout every part of the Inbound process.
A buyer persona is a photography of your ideal potential client, that has all the characteristics of your most loyal customers into one. Buyer Personas are an important part of your market strategy and are situated throughout every part of the Inbound process.
I will do consumer insight research, interview current and potential clients, conduct ethnographic research and do a deep dive into your business and industry to create three to five personas. The personas will be used to craft your marketing messages and to pick where and when you should be marketing your business. Intermediate options come with a marketing strategy, while the advanced option comes with a strategy and action steps.
Buyer Persona includes: